Celebrating the Athletic Trainers Who Champion Athlete Care
As 2025 comes to a close, we’re taking a moment to reflect on the momentum, milestones, and meaningful moments that shaped another powerful year in athletic training. At Medco Sports Medicine, our mission remains unwavering: to equip athletic trainers with reliable solutions that support injury prevention, rehabilitation, and emergency response. This year, that commitment came to life through innovative product launches, must-have essentials, and the content ATs engaged with the most.
The Products You Counted On Most
Athletic trainers leaned into proven staples and innovative upgrades designed to power everyday care, including:
- Athletic Tape: A foundational tool for support, protection, and performance, continuing to be one of the most utilized products in sports medicine.
- Hot & Cold Therapy: A core category for pain relief and recovery, with versatile packs, wraps, and modalities leading the way.
- Hydration: Gatorade and on-the-go rehydration solutions kept athletes performing at their best throughout every season.
- Treatment Tables: Essential for daily care, offering dependable support for assessments, taping routines, and hands-on treatment.
These categories consistently topped carts and quotes, underscoring their importance in athlete readiness and recovery.
New Product Standouts of the Year
2025 delivered forward-thinking tools that help ATs elevate performance and accelerate recovery, such as:
- Kühler Palm Cooling Device: A breakthrough in performance cooling and fatigue management.
- BODYARMOR Flash I.V. Stick: A convenient hydration supplement built for rapid replenishment.
- Theragun Prime G6: A next-generation percussive therapy device designed for efficient, targeted muscle treatment.
Each new release aligned with the evolving needs of sports medicine professionals seeking tools that are both effective and athlete-friendly.
Explore more of the newest innovative products made available to you >>
Explore the Medco Digital Catalog
Your year-round resource for the tools and supplies that power athlete care. The Medco Catalog brings together essential products across taping, modalities, hydration, emergency response, rehab, and more—making it easy to find exactly what you need, when you need it.
Leading Brands That Supported ATs in 2025
Athletic trainers continued to rely on industry-leading brands that deliver durability, performance, and consistency in every treatment setting. This year’s most trusted brands included:
- Cramer — foundational taping, bracing, and sports medicine essentials
- THERABAND — evidence-based rehab tools for strength, mobility, & recovery
- The Athletic Edge — durable treatment tables, taping stations, & sideline solutions
Your Most-Read Educational Resources
This year, ATs continued to prioritize learning and innovation. Our most-viewed articles explored trending therapies and evidence-based care strategies:
These insights helped shape treatment decisions and highlighted the technologies gaining momentum within the profession.
Find more expert resources created to strengthen your athlete-focused care >>
Your Favorite Moments on Social
From celebrating athletic trainers to spotlighting trending moments in sports medicine culture, these posts generated the most excitement:
Medco Action Figure Trend
Athletic Training Month Hero Post
AT Nutritional Facts Post
These standout posts captured what matters most: pride in the profession and connection across the AT community.
Follow us on social media to stay inspired, informed, and connected with the athletic training community.
Continuing to Champion ATs—Every Day
For more than 65 years, Medco has been committed to supporting athletic trainers with dependable products, fast fulfillment, and partnerships that elevate your work. You remain the backbone of our mission, and we’re honored to serve the professionals who dedicate themselves to keeping athletes healthy and performing at their peak.
As we step into a new year, we look forward to delivering even more solutions, innovations, and support tailored to the needs of athletic trainers nationwide.
